Social media is a powerful tool because it allows people to communicate and engage with others by sharing Facebook videos, Instagram photos, YouTube videos, Snapchat Stories, and other forms of content with their friends and followers. For brands, leveraging these social conversations provides a valuable way to increase a company’s exposure, establish a positive brand identity, and integrate a brand’s name and/or content into millions of social media interactions.
Creating a branded hashtag is one of the simplest ways for brands to increase their visibility to social media audiences, and many companies now use branded hashtag campaigns to inspire audiences to create and share their own brand-related content.
Hosting a contest can generate social buzz and encourage social media users to take a specific action. Companies can leverage contests, raffles, and giveaways to inspire followers to share a brand’s content on their own social media channels.
It is difficult to know which photo, video, or tweet will “go viral,” producing highly relatable, creative, funny, and/or shocking content is often an effective strategy for reaching new consumers and facilitating social conversations.
Below are some actionable goals that brands of all shapes and sizes can divide and conquer.
