Online Markething

Internet marketing, or online marketing, refers to advertising and marketing efforts that use the Web and email to drive direct sales via electronic commerce, in addition to sales leads from websites or emails. Internet marketing can also be broken down into more specialized areas such as Web marketing, email marketing and social media marketin.

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Web marketing combines a wide range of marketing strategies, requiring traditional marketing comprehension and an understanding of emerging technologies.


Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.


Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks

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-Landing Page

A landing page, sometimes known as a “lead capture page”, “static page” or a “lander”, or a “destination page”, is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement.

-Funnel Marketing

The marketing funnel is the process of turning leads into customers, as understood from a marketing perspective. The idea is that, like a funnel, marketers cast a broad net to capture as many leads as possible, and then slowly prospective customers.

-Marketing Automation

Marketing automation refers to the software that exists with the goal of automating marketing actions. Many marketing departments have to automate repetitive tasks such as emails, social media, landing pages and other website actions.