Pay-per-click (PPC), also known as cost per click (CPC), is an internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (typically a website owner or a network of websites) when the ad is clicked.
Pay-per-click is commonly associated with first-tier search engines (such as Google AdWords and Bing Ads). With search engines, advertisers typically bid on keyword phrases relevant to their target market.
If your ads and landing pages are useful and satisfying to users, Google charges you less per click, leading to higher profits for your business. So if you want to start using PPC, it’s important to learn how to do it right
Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.
Keyword research for PPC can be incredibly time-consuming, but it is also incredibly important. Your entire PPC campaign is built around keywords
Once you’ve created your new campaigns, you’ll need to manage them regularly to make sure they continue to be effective. In fact, regular account activity is one of the best predictors of account success.
Let’s face it. One of the most important digital marketing goals is having your site rank high on Google organically. This takes a lot of work and involves an in-depth knowledge of how websites function. It’s a time consuming, and often unpredictable, process. If you’re not a web expert, have limited knowledge, or are looking to have your site ranked on Google to bring new traffic to your site for a particular event, location, or season, then perhaps a Google Ads or pay-per-click (PPC) campaign is for you. So, how does PPC work?
