Inbound Marketing

Inbound marketing is about creating valuable experiences that have a positive impact on people and your business. How do you do that? You attract prospects and customers to your website and blog through relevant and helpful content. Once they arrive, you engage with them using conversational tools like email and chat and by promising continued value. And finally, you delight them by continuing to act as an empathetic advisor and expert.

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Using the Inbound Methodology in Marketing

As an inbound marketer, your goal is to attract new prospects to your company, engage with them at scale, and delight them individually. These are some strategies we can use for your campaign

Attract Tools

You don’t want just anyone coming to your website. You want people who are most likely to become leads and, ultimately, happy customers by Using:

– Ads
– Video
– Bloggin
– Social Media
– Content Strategy

Engage Tools

Use conversations to create lasting relationships with prospects on the channels they prefer to capture the information to visiting your site like:

– Lead flow
– E-mail Marketing
– Lead Management
– Conversational bots
– Markething Automation

Delight Tools

Create memorable content your prospects can share with their friends and family by using a variety of content formats that your prospects prefer for example:.

– Smart Content
– E-mail Marketing
– Conversation Inbox
– Attribution Reporthing
– Markething Automation

Using the Inbound Methodology in Services

As an inbound service professional, you help your existing customers find answers to their questions, get help when they need it and how they want it, and enjoy their experience with you. The inbound methodology and Service Kodigo Marketing can help with that.