Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.
Ideally, webmasters should strike a balance between finding a catchy, unique, brand-friendly domain name and having a domain that contains keywords they are trying to target. The benefit of a keyword-rich domain is two-fold. First, the domain name itself is a ranking factor that the engines consider when calculating ranking order.
Crawling and indexing are two distinct things and this is commonly misunderstood in the SEO industry. Crawling means that Googlebot looks at all the content/code on the page and analyzes it. Indexing means that the page is eligible to show up in Google’s search results.
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